NYC · Food culture intelligence · Est. 2024

What's changing.
Why it matters.

We Eat Here is a New York food culture company built on four divisions: Experiences that put the audience in the street, Media that reaches them all year, Intelligence that maps how the city actually eats, and Business Growth that funds the operators behind it. One audience. One database. Read by the people who decide what New York becomes next.

Sponsor an event Buy media Intelligence briefing

Three doors, one team. Pick the one that fits and Marco answers.

Newsletter subscribers 134K
Instagram following 237K
Behavioral profiles 3,061
Annual flagships 3

Reported separately, not summed. Newsletter and social overlap. Instagram is the sum of four accounts, each confirmed. All figures verified against source 27 Aug 2026.

On the record

In July 2026 we published a dated, falsifiable call on West Harlem ground-floor turnover running ahead of Central and East Harlem. The result publishes in November, including if we were wrong.

Sponsors have included

Raising Cane’s  /  Snapple

What it costs

Media packages from $5,000. Intelligence memberships from $2,500 a year. Event sponsorship is priced by date.

The company

One company. Four divisions. One audience.

We Eat Here translates street-level observation into commercial signal. The audience comes to us for the culture. Brands, landlords, and operators come to us for the data underneath it.

Experiences convene them. Media reaches them. Street Signals and Taste ID map them. The Foundation invests in the operators who feed them. No division pays for itself alone. That is the design.

Food is culture, and culture is data.

— Operating thesis

Experiences
/ 01

Three flagships. One in build.

The audience comes off the screen and into the street.

Three annual cultural flagships running in the neighborhoods we cover, with a fourth in build. Each one is a cash moment, a content engine, and a live data collection layer for Taste ID. Sold by date, not by series. A brand sponsors the night that fits its audience.

The crowd at Bronx Night Market at dusk, vendor tents down both sides.
Bronx Night Market
The crowd packed under the Viaduct arches at Harlem Summer Nights.
Harlem Summer Nights
A packed Brooklyn street market, tents and crowd running the length of the block.
Brooklyn Eats Here Coming soon
The crowd pressed against the barrier at Latin Food Fest.
Latin Food Fest
  • Bronx Night Market The Bronx Eats Here. Seasonal
  • Harlem Summer Nights Culture doesn’t close at sundown. 7 Fridays · Summer
  • Brooklyn Eats Here Brooklyn, on its own terms. Coming soon
  • Latin Food Fest The diaspora eats together. 1 weekend · Oct 3–4, 2026
Bronx Night Market Harlem Summer Nights Latin Food Fest Sponsor a date →
Media
/ 02

New York Eats Here

The city, documented.

New York Eats Here is the public voice of NYC food and culture. Free to read. Opinionated. On the ground. The brand documents how New York actually eats — the new restaurants, the neighborhood operators, the corridors that move, the ones that don't.

Inherited from Uptown Night Market and built into the city's most-followed independent food culture brand outside legacy media.

134K Active subscribers
+80K Net growth · 90d
16% Open rate · 90d

Digital packages start at $5,000. Newsletter placement, social, stories, video, distribution across the network.

Subscribe at newyorkeatshere.com Get the rate card →
Intelligence
/ 03a

Street Signals

Ground-floor risk, read at street level.

Street Signals is the B2B intelligence platform. A weekly briefing under Marco Shalma’s byline, corridor reports, custom research, and consulting for the people who underwrite New York retail: developers, landlords, lenders, business improvement districts, brands and hospitality operators.

CoStar prices the lease. Nielsen models the household. Neither one knows where the crowd goes on Friday. That is the gap Street Signals reports from, and every call it makes is dated, public, and scored in the open.

871 Qualified B2B readers
65% Open rate
Nov ’26 Next call resolves

Memberships start at $2,500 a year. A qualified list of 871 opening at 65 percent is the number that matters here, not the size of the file behind it.

Request a briefing → Request a corridor read →
/ 03b

Taste ID NYC

The behavioral engine underneath.

Taste ID NYC maps how New Yorkers actually eat. Seven behavioral archetypes, every one of them populated by real people. A consumer quiz on the front, a behavioral segmentation engine underneath. It is the layer that makes every partnership sharper and every sponsor dollar more efficient, because it describes real purchase behavior rather than a panel’s best guess.

Built on the proprietary audience of New York Eats Here and fed by data collected at every event we run. Nobody is paid to complete it. Take the quiz, request research, or license the system. The full platform lives at tasteid.nyc.

3,061 Typed profiles
7 Archetypes, all populated
0 Paid respondents
Q1·27 Subscription
Get your Taste ID →
Business Growth
/ 04

Street Eats Foundation

Vendor development. Small food business growth.

Street Eats Foundation is a 501(c)(3) operating where the street economy meets institutional capital. Bootcamps, vendor cohorts, public market readiness, grant access, and corporate CSR partnerships — built around the operators who show up at our events and the corridors we cover.

The Foundation is the consumer-facing brand's other half. Same conversations, different funding. Marketing dollars fund the events. CSR, grants, and foundation giving fund the operators.

streeteatsfoundation.org CSR partnership inquiry →